top of page
Agency Work 2022 - Havas India
Problem
95% of Indians don't believe in traffic rules. They don’t follow or care about it.
CITROËN TRAFFIC
HOROSCOPE
Insight
But they strongly believe in reading their daily horoscope.
Credits
Shreyas Karambelkar AD
Shwet Sonecha CW
Idea
For ‘Road Safety Week’ We turn traffic rules into their daily horoscope.
bottom of page